2011 Open Call for DA VINCI Idea

Contents for the Open Call for DA VINCI Idea
Support for technology-based creative ideas

Submission Period

Eligible participants
No requirement for qualification (general public, artist, engineer, researcher, those who majored in art, etc.)

1.Creative idea on the premise of commercialization that can be realized with the budget support and applicant’s ability.
– Proposal that fulfils the cultural senses by rediscovering the value of common technology and design
– Experimental idea that tries to escape from stereotype or overturns existing value
– Creative idea that can be displayed with visual and audio aid when the outcome is announced
2. digital media, sound, sense, interactive technology, robot, machine/sculpture or convergence media
※ Sculpture, performance, image and literature, which belong to traditional genre are excluded.

Funding and support
– Partial support for selected development for development and production cost: differentiated budget support depending on the applied technology, material, design, and development and production cost scale (from 5 to 10 million won)
– Opportunity to release developed artwork: support for the announcement of artwork and exhibition composition (space and display equipment)
– Provide an opportunity to explore the possibility of commercialization through meeting with local industry and relevant industries in promotion meeting when the work is revealed.

Documents to be submitted
Initial documents to be submitted: postal service (registered mail) and registration on site
1. 7 copies of application for participation and development plan
2. 7 copies of production plan drawing, conti, simulation and other image records
3. 1 copy of resident registration certificate
4. 1 CD or DVD that contains data mentioned from 1~3

Result announcement
Web site of Seoul Foundation of Art and Culture (www.sfac.or.kr)

Art Space Geumcheon, Seoul Foundation of Art and Culture, Seoul

02-807-4120, aoos@sfac.or.kr

DA VINCI IDEA 2011 Random Access Black Box


2011.11.03 5pm

Seoul Art Space Geumcheon

Kim Byungkyu, Park Earl, Bae Seonghun, Yeo Jinwook, Octamin, Choi Inkyung, CrossDesign Lab, Tacit Group, HYBE, Han Hee·Kim Kun-ho

Technology is pervasive in our society and infiltrates every corner of daily life. It is upgraded and enhanced daily, changing the horizon of our perception, aspects of our experience, and revolutionizing society’s physical and spiritual base. It has also brought revolutionary change to artistic creation systems, art’s role, function, and status, seen in photography and movies emerging in the 19th century, the TV and computer in the 20th century, and the Internet, mobile communication, and wireless networks. All these changes are accelerating.
Random Access Black Box, 2011 Da Vinci Idea Exhibition, succeeding the 2010 exhibition, The Return of Techné, explores easing the tension of distorted relations between art and technology, how to interweave artistic imagination and technological reality in the original sense of Techne, which means no distinction between the category of art and masterful dexterity and technology required in daily life. Futhermore, it presents the possibilities of an expansion as a practical dimension such as combination of technology, art and life, the
convergence of them with business.
While The Return of Techné comprised diverse experiments in various mediums, from simple to cutting-edge technologies, Random Access Black Box has many installations with interactions between technology and users, works and viewers, media, space and the body, and also sound and lighting artworks enabling viewers to experience synesthetic stimulation. Interesting experiments on display are based on precise composition and design enabled by new technologies inducing a variety of acceptance patterns of users. Paradoxically, advanced
engineering technologies including digital programs used for the design of work are just black boxes users cannot interpret : Nobert Bolz(1953~ ), a German philosopher and media theorist refers to all technical mediums, which we everyday but do not understand, and the principles of their operations, as a black box.
Works on show stimulate perception and sensibilities and involve viewers in technology and design, exploring the form and fusion of mediums and user interfaces. Users can have intuitive commune with works without special knowledge of technology. They can become “random” producers who complete content and meaning through aggressive intervention without any special knowledge on engineering.
These works extend the realm of art through close combination with new media technology, internalizing modes of artistic production through mutual interactivity. Random Access Music(1963), a classic work by Nam June Paik(1932-2006), forerunner of media art, is a good example. In this work viewers join a process of generating sound by selecting a specific part of a cassette tape that is possible with a mp3 player today. Random access here connotes a way of existence common to all works in the Da Vinci Idea Exhibition.
As Paik conducted experiments through amalgamation of universal media and technology reflecting aspects of the times, Da Vinci Idea artists realize experience in reality with their imagination. A “bricolage” of technology and media, existence and imagination, cultural and artistic sensibility, and aesthetic values, will work as a strategy enabling users to experience unfamiliar scenes through new perception and technological communion.

Lee Jung-ah